Our journey involves delving into the depths of a prominent Family Medicine Practice’s website, uncovering improvement potential.
Keen to Contribute to a Project with Similar Goals?
Expertise:
- Digital Marketing and Branding
- Technical SEO
- On-Page Optimization
- Content Writing
- Link Building
Outcome:
- Optimized website speed, security and mobile responsiveness.
- Optimized website’s HTML tags.
- Tracked results to maintain growth and online reputation.
Highlights:
- 120% increase in new patients.
- 40% increase in organic search website traffic.
- 125 average appointment requests per month.
Overview
The Medical Practice wanted to increase its visibility online. They needed a complete plan for digital marketing that covered everything, including the latest and best methods for getting noticed on search engines (SEO). We made an easy-to-use website, improving their online profiles, adding online booking to their system, sharing patient reviews, and making referrals smoother.
After extensive research and working we noticed positive changes: more people visited the website and an increased number of new patients. We improved the website by making it better for users and search engines. We used insights from performance reports to guide our actions, ran a thorough SEO check, and boosted the online presence through social media.
Our Process
Simplicore made the clinic’s website better. Worked on making it show up more online, got more people to visit, and made more people interact on the site.
Keyword Research
Approach was about figuring out the important words that people in your area use when searching for services like yours. We used a successful keyword plan as one that brings more customers to your business for that specific service.
Tailored Approach
Just like a medical procedure doesn’t start without a plan, the SEO approach was the same. Analyzed the practice, talked about goals, and looked at the local market and competition. Follow a personalized plan to outshine your competitors in Google search rankings.
Campaign Discussions
Personally reviewed the campaign’s progress regularly. Our ultimate concern was that the customer was satisfied with the business our campaigns brought in for you.
Deliverables
Research:
- Calculated Keyword Research
- Competitive Analysis
Product:
- SSL Certification
- Keyword Research Tools like Google Keyword Planner, Ahrefs and SEMrush
- HTML Tags
- Built Backlinks
Engineering:
- Logical and Short URLs.
- Google Analytics
- Content Management System (CMS)
Results:
By investing in our services, practice saw actual improvements that benefited the business. Recognizing the intense competition in your field, we understood the practice’s need to stand out in search results when potential patients were looking for medical professionals. That’s why we concentrated on both on-page and off-page optimization to boost the rankings, attract more leads to the website, and raise conversion rates. This resulted in a significant number of more patients coming through the doors.